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    SpeakSoon vs Donna: new contacts vs existing accounts.

    Tool mentioned in this comparison

    Donna logo

    Donna is a well-funded Belgian startup (over €5.5M raised) that has built a strong product for field sales teams. Their multimodal AI assistant briefs reps before meetings, captures interactions during and after via WhatsApp, voice, and wearable devices, updates CRM records, and drafts follow-up communications. For account managers who visit existing customers and need to keep their CRM current, Donna solves a real problem, and does it through WhatsApp, which validates the channel approach.

    The key distinction is workflow stage. Donna works with existing contacts that are already in your CRM. A sales rep visits a customer they've been managing, Donna captures what happened and updates the record. The contact exists, the relationship exists, the CRM record exists. Donna keeps it current.

    SpeakSoon does the opposite. We help professionals capture new contacts from networking events, people they've never met before and have zero data on. We create the CRM record rather than updating it. We capture the first conversation, not the fifteenth. In practice, the two are complementary: SpeakSoon captures networking contacts and pushes them to CRM. Donna manages the ongoing relationship from there. Pre-CRM meets on-CRM.

    Feature comparison

    DonnaSpeakSoon
    FocusUpdating CRM records after field visits to existing customersCapturing new contacts at networking events
    Workflow stageOn-CRM: manages existing relationshipsPre-CRM: creates new relationships
    RequiresCRM with existing contact recordsWorks standalone or pushes to CRM
    Input methodWhatsApp, voice calls, iMessage, email, and wearable devicesWhatsApp: photos, voice notes, text, screenshots
    Contact creationPrimarily works with existing CRM records and scheduled visitsYes, creates new contacts from scratch
    EnrichmentUpdates existing dataEnriches new contacts with LinkedIn and company data
    Follow-upMeeting notes and CRM updatesPersonalized follow-up drafts for new connections
    Best forSales teams doing regular customer visitsProfessionals capturing new contacts at events

    When Donna is the better choice

    If your sales team does regular field visits to existing customers and the challenge is keeping CRM records up to date after those meetings. Donna is built precisely for that account management workflow.

    When SpeakSoon is the better choice

    If your challenge is the front end of the funnel: meeting new people at events and converting those first conversations into pipeline. If your contacts don't exist in any system yet. If you need to go from "met someone at a conference" to "enriched contact in CRM with follow-up sent" without hours of manual work.

    When to use both

    SpeakSoon captures new contacts at events and pushes them to CRM. Donna keeps those records updated as the relationship develops through field visits. One tool for acquiring contacts, another for managing them.

    FAQ

    Common questions about Donna vs SpeakSoon

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